How much does logo design cost?

As an advertising graphic designer, I frequently receive enquiries about the cost of my logo design services and I have compiled this post to help any potential clients work out what they can afford with their allocated budget.

There is a huge gulf between the $5 logo options available on bidding sites such as Fiverr and the world’s most expensive logos that exceed millions (great article here.) So what is the difference?

Cheap and cheerful or money down the drain?

There are many companies offering logo templates that are based on generic styles that can look impressive but don’t contain any unique features - many of these are used to create cheap logos for sale online. These can work for small businesses with no budget that only wish to trade locally. Once your business builds its web presence you may be in danger of infringing on similarly styled intellectual property, even if this logo is only used as an avatar or social media profile picture.

Many graphic designers begin their career by selling their work on these budget logo sites – as well as many unqualified, inexperienced designers. The final outcome usually reflects the effort that has gone into the design (or it has been used before, elsewhere.) Do you want your business to be taken seriously? Then I would advise avoiding these budget logo design sites!

Why so expensive?

At the other end of the spectrum, logo design can reach into the thousands and beyond. Usually, this is due to being part of a wider branding process that can go on for months, involving a wider team encompassing copywriters, strategists, researchers…

So how much does a logo cost from CFGD?

My aim is to create brand marks with integrity, that are also within the client budget. The following information is a guide only - for a more detailed quote please get in touch.


£0 - £100

Artworking / Vectorisation of an existing idea from the client, sent to CFGD - perhaps hand drawn or created in non-scalable design software. Vectorisation will allow your branding to be scaled up to any size to be used for vehicle signage/exhibitions/signwriting etc.

Timescale: 1-3 days


£100 - £200

Logo design based on instructions where the client has a clear idea of the end result - through the use of mood boards/pinterest.

Deliverables: final logo in various sizes and vector and raster formats.

Timescale: 2-3 weeks


£200 - £500

Development of a bespoke brand mark based on instructions from the client. Will involve research on the client’s target market and analysis of the business goals. Several options will be offered before agreeing on a final design route.

Deliverables: final logo in various sizes and vector and raster formats.

Timescale: 4-6 weeks


£500 - £1000+

Development of a bespoke brand mark and a wider brand system - incorporating typography, colour system, photographic style, copywriting style. This toolkit prescribes a consistent approach for future marketing, in print and on the web.

This will involve research on the client’s target market and analysis of the business goals. Several options will be offered before agreeing on a final design route.

Deliverables: final logo in various sizes and vector and raster formats, branding guidelines.

Timescale: 4-8 weeks

Brand packages

I also offer bespoke packages for start-ups that focus on the most necessary elements your business needs in the formative months. This can include:

•  Fully responsive business website
•  Business cards & letterheads (including print)
•  Vehicle signage graphics
•  Social media branding
•  Indoor and outdoor banners

Please get in touch with your enquiry and I will get back to you within 24 hours. I look forward to working with you to maximise your ROI and make a positive change to your brand identity.

 

Can I help?

Are you looking for a new or updated brand mark for your business?